IAB Summit Finland

We cannot wait to attend IAB’s seminar on the 18th of April, held LIVE at Kinopalatsi at Finnkino Movie Theatre in Finland. 

This seminar will focus on changes in media use and marketing, exploring consumer reach with innovative solutions such as smart devices, large screens, and new commercial environments. It will also present the latest strategies that enable effective marketing to the digital customer, leveraging new channels such as Connected TV (CTV), retail, social media, entertainment content, and gaming platforms.

Aki Ronkainen, Head of Sales Finland at RTL AdAlliance, will be joined by IAB Finland expert, to introduce and close the event. 

At 13:45, Aurélie Brunet de Courssou, Marketing Director at RTL AdAlliance, will present "The New Life of the Living Room" study that provides fresh insights into connected TV consumption in Europe and the US. 

Aleksi Ylitalo, Sales Manager Finland at RTL AdAlliance, will follow up at 14:15 with an in-depth discussion on the prominence of gaming in the evolving industry.