The New Life of The Living Room 2023

The study

Discover The New Life of the Living Room research, an exclusive study conducted by RTL AdAlliance in collaboration with smartclip and Ad Alliance Nederland about Connected TV consumption in Europe!

Ever had your boss tell you to do CTV?

We certainly have! This is why we did this research. We wanted to have the proper facts to make the right choices between linear TV, BVOD and FAST. During this live stream, we will also discuss the newest data on viewing patterns and mindsets, so you can impress your boss even further.

Discover the second edition of “The New Life of the Living Room” – a study of video consumption habits conducted across 10 European countries.